Monthly Archives: January 2013

Microsoft and “The Mentalist”, partial sponsorship

Jane and Lisbon running

Jane and Lisbon

Surely you know “The Mentalist”, the successful television series. It’s well-beloved by my whole family, it’s the only one we are accustomed to watch on television .

A strange thing I have always noticed is the nearly last frame of every episode:

theMentalistMicrosoftBut, hey, it’s Microsoft!

So I wonder what is the meaning of this (partial!) sponsorship. At what I saw, there is no quotation of MS products. CBI’s OSes are surely not Windows, neither an MS application is shown in their monitors. They do not write with Word, they do not use Excel, and so on.

I have found just one reason. During their investigative action, detectives in the series make great use of computers to query databases, to look for every possible info about crime suspects. But, do you believe? they never, really NEVER google anything!